| 1. | fractal marketing | ||
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Fractal marketing is the process by which a product or service is promoted through modern electronic media and is subsequently picked up and scattered by potential consumers.
Whereas viral marketing presupposes that a consumer is infected with the intended message, fractal marketing reflects that the consumer modifies the message: it's still part of the snowflake's pattern, just a unique piece of it. An example of fractal marketing would be Apple's Switch campaign of 2002 and Ellen Feiss's subsequently marketed web identity. They are affiliated, they are part of the same pattern, but this outcome could not be predicted by Apple.
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| 2. | fractal marketing | ||
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Fractal marketing is the process by which a product or service is promoted through modern electronic media and is subsequently picked up and scattered by potential consumers.
Whereas viral marketing presupposes that a consumer is infected with the intended message, fractal marketing reflects that the consumer modifies the message: it's still part of the snowflake's pattern, just a unique piece of it. An example of fractal marketing would be Apple's Switch campaign of 2002 and Ellen Feiss's subsequently marketed web identity. They are affiliated, they are part of the same pattern, but this outcome could not be predicted by Apple.
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| 3. | Multi-Viral | ||
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A form of viral marketing which originates and grows across multiple networks simultaneously. Multi-viral growth is more powerful than traditional viral growth because each of the propagators spreads the content to multiple social networks simultaneously. PlayOnSocial lets developers grow their user bases multi-virally by allowing them to connect to Facebook, MySpace, Twitter, Gmail, Yahoo, Aim, etc.
iPad application "SchoolPad Notes" used PlayOnSocial to spread multi-virally across the iPad market. In 20 hours the multi viral growth had catapulted the iPad application to the #1 most downloaded position. This event was monumental for multi-viral growth as the application was the first app to over take Apple's free first party iBooks application. |
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| 4. | viral advertising | ||
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(Also known as viral marketing). Releasing a video or other creation in hopes that it will be widely forwarded and be beneficial for a product or service referenced in the creation. If the creation seems amateurish even though it was created by professionals paid by the organization that benefits from being referenced, the effort is known as "subviral". A cartoon showing three bathroom stalls with balloons of the expressions "Butt", "Wipe", and "Errr" should be suspected of being viral marketing for Anhaeuser Busch.
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| 5. | spiral marketing | ||
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A marketing campaign often designed (although not necessarily) as a larger game, challenge, or treasure hunt. Begins life focused at a small, tight core group and spirals its way out in a predictable and controllable fashion into the mainstream consciousness. The eventual goal is to create as much user-generated excitement and subsequent media interest as possible, while only spending marketing dollars on the product itself. First coined by Frank O'Connor of Bungie. Wow, that spiral marketing campaign was innovative and ground-breaking!
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| 6. | interstitial marketing | ||
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the process of coining new marketing buzzwords to fill the gaping void that has been left by the fact that "viral marketing" as a buzzword is now too cliche. Political campaigns are now resorting to interstitial marketing to spread their message amongst young voters.
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| 7. | interstitial marketing | ||
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the process of coining new marketing buzzwords to fill the gaping void that has been left by the fact that "viral marketing" as a buzzword is now too cliche. Political campaigns are now resorting to interstitial marketing to spread their message amongst young voters.
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