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The science that studies video games, the study of video games.
Going far beyond the mortal uber-nerd, the videogameologist has written a 90 page abstract on why we choose Ruy over Chun Li while playing SF2 even though she's damn hot.

"I swear, you gotta have some kind of degree in Videogameology to finish that game!"
by Lounge Three May 10, 2007