Connecting to random strangers on online social networks, but having no intention of really getting to know who they are.
The primary purpose of unsocial networking is to seek attention by padding your friends list with as big a number of friends / connections as possible.
Interacting with your connections is really not part of that equation.
Since I started my unsocial networking campaign, I have added 3,528 people on one of my social profiles. Before I started unsocially networking by adding random people I will never communicate with, I only had 67 friends on my list.
Gosh, I feel so popular!