| 2. | undorsement | ||
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When the brand pays a celebrity to ask them not to use their product for fear that it would tarnish the brand. Opposite of endorsement. The Situation received an undorsement when Abercrombie & Fitch offered him "a substantial payment" not to wear its clothes after it revealed it was "deeply concerned" that the 29-year-old "could cause significant damage" to the brand's "aspirational nature".
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| 1. | Undorsement | ||
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Undorsement is the act of paying someone to NOT endorse you or your brand. The opposite of "endorsement" Wow, The Situation was offered quite an undorsement by Abercrombie & Fitch
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