A term passed off as thought leadership by bottom rung B2B
software executives in order to sell vaporware to gullible buyers. It is often used alongside other overused or outdated buzz terms like
cloud, IoT, smart sensors, 3D printing, AI, machine learning, big
data, and mobile. It helps disguise the fact that the company doesn’t know or care about what its customers need, and are incapable of developing offerings that are new, innovative, differentiated, or even of minimal value.
We understand the market pressures you’re facing and that’s why we’re re-imagining the solutions you’re going to need to
fuel your next stage of growth, and are committed to partnering with you along your
journey and delivering best-in-
class solutions that support your digital transformation strategy across the value chain.