Top Definition
In advertising lingo: A non-event hyped as an event.

The term comes from White Castle's 2005 promotional campaign for the "Roma Tomato Burger" - which was essentially their average white castle burger with a slice of tomato on it.

The campaign was ridiculed and quickly pulled.
"That new campaign's a tomato burger."
by Soros October 26, 2009
Free Daily Email

Type your email address below to get our free Urban Word of the Day every morning!

Emails are sent from We'll never spam you.