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In advertising lingo: A non-event hyped as an event.

The term comes from White Castle's 2005 promotional campaign for the "Roma Tomato Burger" - which was essentially their average white castle burger with a slice of tomato on it.

The campaign was ridiculed and quickly pulled.
"That new campaign's a tomato burger."
by Soros October 26, 2009

Words related to tomato burger

advertising agencies burger lingo tomato