it's a tough phrase but someone's gotta utter it.
woe betide the one who does, as it marks the makings of history in progress, a history for which while you alone weren't responsible, you know you alone can be called to account, but won't be and this is just something you'll have to cope you bastard with.
2) like anything really.
you: *meekly* err... sell? the tough guys are all doing it