This is the name of the effect that happens in professional wrestling, specifically in the WWE after you fight john cena. You will not defeat john cena. If you do, it will not be clean. Regardless, the effects of fighting him are: burial, turning heel and john cena using your popularity to get himself over therefore combined ruining your momentum and burying you.
some of the victims of the cena effect: Dolph ziggler, nexus, wade barrett, miz, r truth, damien sandow, daniel bryan, cm punk
by bartish December 31, 2013