Masturbation.. Simply masturbation

Congratulations! You are now playing the game (if you weren't already). The Game is very simple
1. You are always playing the game.
2. You cannot win. You can only lose.
3. You lose whenever you remember the game.
4. Whenever you remember the game, you have to announce out loud "I lose".
5. After you lose, you have 30 minutes during which you can remember the game without losing.
6. As soon as you mention the game to anyone, they begin playing as well.
7. The goal of the game is to have everyone on Earth playing.

If you talk about the game or if you think about it, you lose the game; one person can only lose the game every 30 min. by the same person (said person is usually by the unsaid rule required to go in to a rage or at least become slightly disgruntled)

It doesn't matter, you've just lost it.

What isn't the game?

Invented by a marketing exec to illustrate how internet memes spread. Instead of playing The Game, inform your friends of how they're actually a bunch of suckers perpetuating the advertising ploy of someone smarter than them.

The Game is a game that you play by not thinking of the game. By thinking of the game, you lose the game. There is no way to win the game. P.S. - I lost the game