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1.
The alternative pronunciation of the big-box store Target.

Calling "Target" by the moniker "Tarjay" aims to make the shopping experience seem more upscale than it really is.

If you are always shopping at the big-box store, you may be stigmatized by your friends who shop at Whole Foods or at a mom and pop store.

To prevent this, all you need to do is make the name of the big-box store sound more sophisticated and upscale.

It adds a seemingly French sound to the name, and that sounds impressive, or even extraordinary
Ann: Did you buy that button down shirt from the local store in town?
Bruno: No, I bought it from tarjay...oh-la-la
Ann: Oh, you mean Target?
Bruno: Yeah, but calling it Tarjay sounds fancier, and conceals the fact that i am cheap.
by g-diggity April 21, 2008
 
2.
Target Store said with a fake french accent to make it sound more upscale than it is. In reality it's a half step better than Wally World.
I would never shop at Kmart or Wally World, I spend my greenbacks at Tar Jay.
by SCRhollywood November 23, 2009
 
3.
comical pronunciation for Target, "the fine french import store"
tarjay strives to be as inexpensive as walmart is cheap
by ranktude November 27, 2012