an affect of douchebaggery, such like coneing and planking.
when one dresses up in a red shirt and khacki shorts, and pretends to work at target when really they are utter douchebags in disguise.
Jimmy: So hal, plan on doing anything productive today??
Hal: Nah, I may dress up like an employee at target and when customers ask where things are at, give them the wrong directions.
Jimmy: target douchebaggery i see!!