Filled with elitists who think their skin tight raw denim they haven't washed in 1 year is the epitome of fashion and style. Starting in 2005-06, there has been a massive influx of converts from ISS and Niketalk - usually ghetto people who don't know how to dress (they usually wear tall tees, fubu/girbaud, fake evisu, ghetto brands...etc).
True Religion, Diesel, Seven, Rock and Republic, and other Eurotrashy brands are looked down upon, while brands such as Nudies, APC, Samurai, Supreme, etc are cool.
Reputation can be given. People like Stuckonstupid, chardsomething, sidneylo, and all those people are supercool because they have a lot of rep.
It is also a dating site, as visible by the meet up and successful relationship of Sidneylo <3 Rirawin.
Person 2: I got my Imperials from Context.
Person 3: I love my true religion jeans!
Person 1&2: Your style sucks - go to superfuture!
Internet forum for hipsters into raw, selvage denim. Don't ask about Seven For All Mankind or True Religion Jeans.
Memorize these lines for good "rep":
"I've moved beyond APC"
"Iron Heart 634s are built to last."
"I just soaked my Samurai S5000VXs last night. Here's a photo."
"I only buy from Self Edge or Blue in Green"
"Great fit. +rep"
"I love Flat Head repros"
"Worn for 20 months straight. No wash yet. Check out the fades"
"I proxied these to get the arcs and red tabs"