Subverting expectations 

lame excuse for a really bad plot twist in a movie or series

- Dude, that last season of Game of Thrones was a real letdown. I expected something deeper.
- Yeah, it's called "subverting expectations" these days.

Subverting expectations by dfx413 May 10, 2019

sadvertising 

An advertisement scientifically engineered to make you sad.

Quick, turn off that Sarah McLachlan ASPCA commercial! Using that kitten with a cast on its arm is pure sadvertising.

sadvertising by easybakes January 5, 2012

Sexvertising 

An advertising method using sex and or sexuality, to sell products or services. Imagery is often borderline pornographic in nature.

Banned Calvin Klein Jeans Spring 2010 advertisement featuring Eva Mendes and Jamie Dornan is an example of sexvertising.

Sexvertising by Professor XY and Z October 29, 2010

subverting expectations 

Taking established points of previous installments in a franchice belowed by billions of people and completely destroying it to un unrecoverable state, deforming the most miniscule details as well (e.g. how gravity works in space), just because you have the power to do it while NOT taking any accountability your actions.

The Last Jedi is subverting expectations of the Star Wars fans.

subverting expectations by Hrnek February 13, 2022

Skyvertising

When you make advertising, but in the sky. with drones and whatnot

"I think they should be Skyvertising their sneakers"

Skyvertising by lightfreeze December 3, 2025