The act of being so inept in the internet age and dealing with social networking sites, that you let a somewhat-controversy caused by you mouth being directly connected to your arse to become an all out internet meltdown, affecting your life and job prospects - and/or - your business's profit and goodwill. See: KlearGear, Applebee's, Chick-fil-A, and more recently, Gallop Asian Bistro.
1st Person: Hey, did you see Dan Cathy, Chick-Fil-A President's, Anti-Gay Stance on 'Twitter'?
2nd Person: Bitch, please. I've been following it all day on their Facebook page. Everything they say makes it worse. They're committing Social Media Suicide.
by SkippyK November 26, 2013

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