Apparently schwee is a human concept that is as basic and natural as love. Generally, it is used to express a positive feeling. It could be used to express a pleasant surprise, an awe-inspiring discovery, a happy mood, or it could possibly be used to just say something random and at the same time maintain a positive atmosphere. Some have taken this concept a step farther and thus created schweeishism. People involved in schweeishism are known as schweeites.