Derivative of the word "snowflake".
Someone who is of political right wing leanings, who is generally quite ignorant to any sort of positive change in the world. They tend to get upset easily by anything that rocks their comfortable privileged little bubble, such as vegan ism or gender neutral pronouns. They
will rant how these examples are "uncesssary" and "political correctness gone
mad", and
will get infuriated by propaganda that is aimed to make them mad but too
stupid to realise that it designed to do that in the first place.
"I can't believe that Greggs has started doing vegan sausage rolls! Its an abomination! The world has gone
mad with these vegans and I for one
will be boycotting Greggs forever!"
"Good grief
Brian! It's only pastry. Stop being such a rightflake"