Now used in a more general sense, for any sort of deception or trick.
"I really hope that J.K. Rowling hasn't rick rolled us with all this Dumbledore business. I would be so disappointed."
"I just rick rolled that guy into singing Evanescence at the top of his lungs in the middle of a Walmart by promising him a reward of $20,000."
A person will try to trick, or "rickroll" you by means of displaying any false information, or commonly a false "video" that shows interest to the community; deception.
The term was developed by users on forums that have located the video and have known that is has no particular value or even remotely related to the game/community which is directed to develop anger by the user who clicks the link.
"Rickrolled" is a fruition of the earlier word, "Duckrolled" which is the same meaning of deception.
The practice of tricking people into viewing this song is called the Rickroll, trolls who do it are called Rickrollers, and people who are tricked by this are "Rickroll'D" or "Rickrolled"
This term and practice is being spread out mainly by the gaming community and by online forums. Usually a user may announce a video that has probably been leaked or a video that has value to the community; when the link actually leads them to the same video created by "cotter548" called "Rickroll'D" or "Rickrolled."
In due time this term may cause conflict among forums; due to false information spreading out coming into conflict with true information; or by means of "The Boy Who Cried Wolf."
Person 1: Dude, I got rickrolled twice today.. not cool.
Person 2: Who or what is rickroll... I've heard it way too many times today.
Person 1: Like u think you are getting a link to something cool and that fucking video hits.
Forum Newbie: Dudes, check out this new leaked video of this new mod coming out for the game!
Forum Regular: omfg not that video again!
Forum Regular2: I've been rickrolled too many times.. I know the lyrics already!
Forum Admin: WHAT THE F***
1. To be bamboozled into following a hyperlink to Rick Astley's "Never Gonna Give You Up" 80s music video on YouTube. Typically found on Internet discussion forums where the unsuspecting user clicks on the aforementioned link, cleverly disguised as something pertinent to the non-Rick-related discussion at hand.
The exact origins of this practical joke and subsequent naming are unknown but "rickrolling" first appeared early to mid May in 2007.
Austin:" HA you got Rick Rolled"