Top definition
The expression used to describe the calculated and cynical attempt to control the public perception of a misbehaving celebrity by gratuitously sending them to a rehab center for the PR value alone.

(aka “rephab”)
“(insert celeb) just got caught cheating/drunk driving/making un-PC statements… better get them into reputation rehab!”

Tiger Woods, Lindsay Lohan, Jesse James, Charlie Sheen, Britney Spears
by daisydoesit July 05, 2010
Mug icon

The Urban Dictionary Mug

One side has the word, one side has the definition. Microwave and dishwasher safe. Lotsa space for your liquids.

Buy the mug