December 18, 2007 Urban Word of the Day
Middle-management buzzword for saying "no".
There was some push back from the client regarding the new creative. We'll have to re-do it.
The industry lingo for the action of pushing a commercial jet back from its gate. Among crew members and others working directly at the gates the term can be shortened to simply "push".
"Ground Control, United 1482 is ready for push back and taxi."
"Hurry up...RUN.....crap, look, they've already pushed back"
"Ok everyone we need your tush in a cush so we can 'push' and get this Boeing going!"