Ubiquitous 1990's late night TV infomercial
phenomenon. PSN was a 1 900 number psychic
service that charged astronomical per minute charges. Instead of merely hiring an actor to pose as a psychic and hawk services directly to a camera (see Miss Cleo
), PSN employed past their prime entertainment personalities to "host" a casual roundtable discussion that persistently extolled the proficiency of the network psychics. PSN also used phone testimonial
s from shill
s to enhance a not so subtle peer pressure
to dial the phone.
PSN's infomercial model proved very successful. Like Home Shopping Network
, the creation of an artificial peer group
to sell almost anything attracted many people with few social outlet
Back in 1993, Melvyn's mom racked up $10,000 in phone bills from watching Psychic Friends Network late at night. After the auto accident, she had nothing to do but lie in her full body cast and endlessly call for her horoscope.