look up any word, like fleek:
 
2.
Fabrication of fact used to support an argument, i.e. Photochops that attempt to mislead the reader. Sometimes the falsification is intentionally obvious, done for humorous effect.

Etymology: Derived from misspelling of word "proof" commonly found on Internet message boards, in the context of political or other arguments.
Here is proff that the President is lying: --fabricated story--
by DCrazy November 15, 2003
 
1.
to have a personality, your spirit and pride, to describe something that has no words to describe it.
the peach was so yummy it was proff!
by your mom to the power February 13, 2010