quality-defining synonym for the amazingly cheap chain shop 'primark'
Man 1: 'hey, nice cashmere jumper, who's it by?'
Man 2: 'Primani mate.'
An oxymoronic amalgamation used by shoppers of the Primark clothing chain, in order to add an illusion of Quality and high-class. Consists of PRI(mark) and (ar)MANI, the former being a cheap and tacky clothing store which incidentally sells knock-off, one-wear versions of the latter, a fashion house lead by Giorgio Armani.
"I got this from Primani on Oxford Street"