the cool and boikyn way of saying "pretty".
it's also more general, in that someone who is pretty isn't pretty in the typical sense, but instead they are pretty, beautiful, gorgeous, sexy, etc. it's like the all encompassing word for all things that look good.
while it may in writting remind you of a hip hop mogul, when spoken it sounds nearly identical to the original word. it's simply the new way of writting it.
"you're so priddy, you take my breath away"