Another term used to describe the calculated and cynical attempt to control the public perception of a misbehaving celebrity by gratuitously sending them to rehab for the PR value alone. (synonymous with rephab)
“(Insert celeb) just got caught cheating/drunk driving/making un-PC statements… better get them into PRehab!“
N. A state of destructive living preceding checking into a rehab facility. The state lasts 30 to 60 days and always ends with the individual admitting themselves to rehab. Applies mainly to hollywood types.
Lindsey Lohan wrecked into another telephone pole last night? That chick is totally in prehab.