Top Definition
Woefully misguided effort in renaming or rebranding in order to appeal to a "younger" market.

Scratchy: Ooh, Poochie is one outrageous dude.
Itchy: He's totally in my face.
Comcast's renaming to xfinity is totally an example of poochie-ism.
by jerko the VIII February 15, 2010

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