1) If a friend is talking about an album like its the greatest record ever, and you are an indie hipster with all the knowledge of music and its effects on society, than an important factor on you listening to this album is to find out if the album is good enough to be pitchfork'd.
2) The resulting aspect of an EP/LP once it has been processed through the rigorous critique and analysis of the pitchfork's reviewers.
Has it been pitchfork'd?
Friend 1: No. What the hell is pitchfork?
Friend 2: Well it's not worth listening to.