Someone who prefers to pay for something even when it (or an alternative) is available for free (often through means of dubious legality). As opposed to a freetard
David always buys his DVDs, he should download them instead, he's such a paytard!
A paytard is someone who spends money indiscriminately, particularly on the Internet or on technology products.
Mike is such a paytard, he just spent another $400 on a new iPod 40GB even though he already had an iPod 20GB. Is it really that hard to clean up your music library?