|1.||pay per click|
The method for incompetent SEO's to attract traffic for their websites by paying out vast money to search engines. The money is subsequently spent on browsers, time wasters and fraudulent clickers.
Pay per click follows a rigged auction model where no one knows how much the other is bidding, making the search engines huge sums of money for nothing.
pay per click advertisements are usually dispayed on the right hand side of search engine listings when typing in keywords