The act of receiving a text and simply not responding, either to piss off youre friends or because you think its funny to leave him/her in a state of obscurity. People will often know this has happened to them when someone reads their texts and they know. This is usually indicated by a check mark next to the initial text.
James- Duh thats weird, I never got that text. I think my phones been messed up lately
Tom- There was a green check mark ass, I know you got it!
Bystander (Aside)- Sounds like James was passive texting, sucks for Tom!