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1.
adj. scamming someone for money
Rory in the Gilmore Girls, (referencing the 1973 movie Paper Moon), says that bringing an article of clothing back to a store to return multiple times, will lead the sales clerk into believing that Rory is "paper-mooning them".

(or)

Turbo tax is trying to paper-moon me by pretending that the free edition is always free; that's why they hide the Freedom version on a separate website!
by maevepotter March 30, 2012