When you learn a new word or you hear a person's name for the first time and then you start noticing that word or person's name everywhere.

From: Over (again), Novo (new)

i.e. Seeing that new thing again and again now that you've been introduced to it.
I had a real overnovo with this guy Justin Timberlake. I'd missed all the buzz for 2 years and then once I heard his name, I started seeing it on posters everywhere and hearing everyone talking about him. It's like th plague. Someone please stop this dreadful overnovo.
by Ezra Soiferman January 30, 2004

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