The act of being overly obnoxious as a response to those who are being obnoxious to you.
person A: time share salesman approaches person B in Mexico
person B: Responds with obnoxification. Obnoxification is demonstrated by delibrately hyper engaging in conversation in close proximity and acting over excited about any potentional offer coming his way. "Wow! A free breakfast. I love free breakfast! Will there be bacon?"