When a female student from Northwestern University is considered "hot" only because most of her fellow students are ugly.
Outside of the campus/Evanston she would most likely be considered "average" to "below average"
Guy 1: Hey, did you see Tom's new girlfriend?
Guy 2: Yeah, I did
Guy 1: Is she hot?
Guy 2: Well, she's "Northwestern Hot"
Guy 1: Poor Tom