A minor current event or frivolous argument that is given publicity by both the media and the public without merit, during which vital issues get ignored.
Famous non-issues are:
- Controversy over an overtly religious film directed by a pompous Hollywood actor.
- The inclusion of the words "under God" in the Pledge of Allegiance
- Gay marriage/civil unions
Claim that Spongebob SquarePants is furthering a homosexual agenda a is a non-issue and should not be given any further publicity.