A term coined by Kush Boys Worldwide that describes a diverse demographic composed of creative, productive, and fun-loving individuals who advocate personal freedom and empowerment, and who like to remain current.

This demographic includes, but is not limited to, members of the cannabis culture and those concerned about protecting the environment.
The new line of dresses made of hemp and bamboo fabrics appeal to the new-age pop culture.
by The SFChronic May 19, 2011

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