when you purchase a new game and rip open the plastic open the case and take a whiff of that lovely new game smell! Possibly a human reaction like dogs sniffing stinky holes. The orgin of this action is unknown but is a closet action of many gamers. Even Ice-T does it. Look for gears of war 3 unboxing ice t on youtube!
ME: I cant wait for gears of war 3 to hit the streets!
YOU: Its already out you noob!
ME: Im going to pick it up and enjoy the new game smell!
YOU: new game smell?