is when someone says or does something not okay pertaining to the way of someones personal affiliations and beliefs and therefore that person results in negative kudos by set person. Therefore the person with negative kudos has to subject to the kudo obtainee to whatever punishment they may give.
If Bob gave you negative kudos for saying something unintelligiable then you would have to do what he says. Say for instance if he gave you negative kudos then he could say that you have to sing karoke or arm wrestle him. Then you would have to do set action requested.