Top Definition
1) the phrases, styling, attitude, and associations one chooses to present to the world in order to assert an unique identity. the characteristics that make you you.

2) sarcastically. used in conversation to hide embarrasment from a mistake or lack of social grace.
1) Brad: wha? another trip to Africa? we can't pick up anymore kids.
Angelina: got to do it, baby. that's my brand.

2) groom: your toast was really memorable. i've never heard anyone burp into a microphone before.
best man: what can i say, dude, that's my brand.
by wahoo lon January 07, 2011

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