(Proper noun / registered trademark) Music TeleVision for Universities. Insufferable pop trash and advertisement network that relentlessly targets the college student audience. MTVU especially tries to cultivate a loyal following from the Spring-Break Party Animals and Trendy Airheads, both of whom comprise the vast majority of the college demographic these days. The whole point of MTVU is to make money, of course. By negotiating contracts to have their inane audiovisual sewage piped into college cafeterias and similar public places on campus, MTVU hopes to brainwash its captive audience into a bunch of pop-culture-crazed, money-spending zombies.
Please see a mental health professional if you are regularly exposed to MTVU at school.
After a year of exposure to MTVU, Derek gave up studying, threw away his bluegrass records and replaced them with 50 Cent, went on a month-long drunken spring break in Cancun, became a bitch for Abercrombie, started dating promiscuous airheaded cheerleaders, bought a Hummer with his parents' money, and entered the wasted brotherhood of Sigma Upsilon Kappa. In short...they won his soul.