Political and social action through activities such as signing Internet petitions, clicking on "click to give" sites such as The Hunger Site, posting the color of your bra on Facebook as a way to raise awareness of breast cancer. Arguably either pointless and self-indulgent or tech-savvy, next gen activism.
Two typical examples of mouse-click activism: The Hunger Site, where advertisers agree to contribute funds towards food relief based on the number of clicks per day on the site. Each visitor can be counted for only one click per day. Results are reported each day in number of cups of food for which funds were raised by clicks that day. An example of an Internet petition is one started in Shropshire, UK to protest road tolls, which obtained more than 1 million sign-ons.
A pejorative neologism combining 'slacker' and 'activism,' sometimes spelled 'slacktivism.' Engaging socially in activism that requires little or no effort as part of a lifestyle or self-identity. Slactivism usually produces no appreciable results and often perpetuates poor research and hearsay.
1. When I heard that Jack was boycotting Taco Bell because he said they exploit tomato farmers in Latin America, I knew it was more of Jack's slactivism. He never visited Taco Bell anyway.
2. Jill thought of herself as an activist. She always hit "Like" on Facebook whenever a social justice issue came up, and she was a part of several Political Action Committee fan pages, but her friends knew her slactivism couldn't be counted on to write Congress or go beyond a few mouse-clicks.