A variety of douche chill that centers upon an individual's failure to recognize the use of a meme, and the subsequent embarassment felt as people realize the individual's failure to recognize the meme.
Also, an exclamation used to show someone has failed to identify a meme.
A: CAPS LOCK IS CRUISE CONTROL FOR COOL
B: I don't think caps lock is very cool. It's kind of annoying
A: meme chill