1. To take completely the opposite view to the rest of intelligent society in order to be awkward and provoke a reaction.
A - "Hey, all the Jews deserved to die in the holocaust, I mean overpopulation was a real problem back then anyway!"
B - "Oh you young scoundrel, I see you're doing your hourly Mcclurg again!"
A - "Global warming is obviously not an issue and doesn't effect me in the slightest!"
B - "Oh you! That Mcclurg was particularly fine today my good chap!"