based on the 1980s song 'Material Girl' by Madonna
alternative adjective: materialistic
guy 2: dude you're so material .
fodder for writing or gossip, as in when someone does something so stupid/upsetting/wonderful, you can't wait to write/blog/twitter about it.
Zadora: Turn him into Material.
Roberto: Did you see that? I can't believe he stood up on the chair and made a spectacle of himself in front of a live television audience!