The russell simmons of the south the real one not the one on the EAST COAST. From nothin to being worth more than $600 million the first "Indendent" rap label to get all the money and pay-out himself. put together such classics as down south hustlers and Ice-cream man. before changing his image. Now has a new no profanity label.
Pioneered comercialization in rap: rap action figures, clothing label, movie production company, Rims, car stereos.
Produced Mean Green, Fiend, Mia X, Silk tha Shocker(brother), C-Murder(brother),mercedes, soulja slim, kane and able. Mystikal, beats by tha pound, and showed Snoop Dogg how to be independant by freeing him from death row
Master P make em say uuugghhhh na-na naaa.