This is done by accepting copious amounts of their work, offering pay-up-front as well as residual income on all work done, to build a successful human-powered search engine. Follow this by removing this system without warning, while keeping all work done and its future revenue. All writers are dismissed apart from a few "elite", who will from now on work at lower than minimum wage for approximately 50+ hours a week.
For the full effect of a successful Mahalageddon, it is important to additionally refuse to pay for work done so far, for those who at the time of the change were not close to the $150 minimum payout level.
More effectiveness is achieved, the more hours and passion each writer has so far injected into the work that
has not built up to $150 worth.
A truly diabolical Mahalageddon must also include an attempt to present it as being beneficial and in the best interests of all.