An expensive brand of computers with proprietary hardware and software, which is incompatible with almost everything that is not made by Apple.
Apple's marketing relies heavily on claiming superiority over non Apple computers.
Sure its pretty and stupidly expensive, but it can't perform at the track like a real performance car (computer).
So take the journey through the 10 commandments of a mac-enthusiast and enjoy their naive attitude towards personal computing.
1. The Mac... It just works
This is maybe the ultimate reason a mac owner will give you to explain why it's superior to a PC. The mac owner will tell you that all people that own macs are really satisfied with their computers and would never switch back. This is ofcourse not true.
The mac owner will also tell you that with a system from Apple you will never have to think about drivers, upgrades or anything. A mac is perfection itself when delivered. Atleast according to their standard. Many macs can't even be upgraded. So what you buy is what you get. Expect your system to be outdated within 1-2 years.
Apple also states: "Only with a Mac do you get an operating system built by the same people who built the computer it runs on.". Actually Apple's Mac OS X (the operating system) is not based on their own technology, but by the technology of freeBSD. Apple's own capabilities in form of creating an operating system have been demonstrated in previous versions of Mac OS. It took an operating system based on someone else's technology to get a Mac multitasking and not behaving like an oversized pocket calculator from 1985.
2. It doesn't crash
Yes it does! And it does it alot. The difference between a pc based on Windows crashing and a Mac is that on the pc the crash is in 99% of the cases caused by badly coded third party software, when the Mac just has a faulty operating system. Why else would Apple themselves run their india website on RedHat Linux?
There is another fun part about crashes on the mac, it's almost always impossible to trace the source of the crash. When your mac crashes you simply reinstall the system. Sounds like a fun thing to do on your spare time, well buy a Mac then!
3. Simply the best in digital music
This point is actually based on Apple's iPod. I must admit, the iPod is not an ugly creation. I'll give Apple credit for that. But as always, they exaggerate the benefits of their product. Apple was far from first with creating a portable mp3-player with a built in harddrive but on the other side they do offer the most expensive solution.
The iPod is about 40-60% more expensive than technologically equal products. Keep in mind also that it offers no recording option and no belt clip. Two very crucial benefits a portable mp3-player should have.
4. The missing link in digital photography
It's amazing! Apple has invented a program called iPhotos that will revolutionize the way we look at digital photos. Hear what they have to say: "Simply drag your mouse, and iPhoto magically grows or shrinks your photo thumbnails. So you can view individual shots in detail or see hundreds of photos on the screen at once...".
Maybe mac users are new to digital photos on the computer but on the pc we have a huge variety of freeware that does the job of iPhoto and more, to choose from. So when Apple says that they are "the missing link in digital photography" maybe what they meant was that iPhoto is the missing link of the Mac.
Windows users reached that stage of evolution ages ago.
5. Your own digital entertainment center
It seems that Apple thinks that they've revolutionized computing by developing mediocre software for viewing digital photos, editing video, burning CDs and DVDs and listening to music. Well they haven't!
6. Goes everywhere you go
You better sit down for this one, hold on to your seat and embrace yourself for some cutting edge news from Apple... they've invented the laptop, eureka! Not only that, they think they've made it superior to other laptops. Let's look at why and also try to answer their questions:
* Can your PC laptop go coast to coast with just one battery?
— Ofcourse. And if it only needs the performance of the Mac it could probably go around the world.
* Can you put the system to sleep just by closing the lid?
— Oh my god, a Mac can do that? Well, so can a PC!
* Does it wake up instantly?
* Can your PC laptop automatically switch between Ethernet,
dial-up and wireless connections on the fly?
—Without a doubt!
* Without a restart?
Is this a joke? This really proves that Apple has no clue on what their competitors are doing. If they never have used a PC running Windows it makes their tests and objective sayings about the Mac really credible. Oh, by the way, I was being sarcastic.
7. It's built for the internet
Apple makes a huge point about the easability of configuring an internet connection on a mac. All new Windows versions come with just as easy to use guides for connecting to the internet with modem, lan or anything else. They also brag about such obvious tools of communication like email, favorites and contacts. Yes Apple, this is really new and hot stuff, you are indeed innovative. Or maybe not.
The worst part might be that they lie about their under average video-plugin Quicktime. This might be one of the worst programs ever to install. Actually if some students at a university needed an example of a really poorly written program, this would be a perfect opportunity for Quicktime to step into the limelight.
8. Office is Office, and then some
Yes, the mac comes with Office and this is why you should make the switch from a pc to a mac:
"The transition to a Mac is easy in part because you’ll continue using the same applications you already know"
Ask yourself this: Why would I switch when It's the exactly same on the mac? -Beats me. Apple does speak of some mysterious features in this sentence:
"And thanks to exclusive features, the Mac versions improve on their Windows counterparts"
As you might expect they mention nothing on what these features are. Well they're probably just wonderfully, perfectly and amazingly non-existent!
9. Works effortlessly with PCs
Apple thought for a long time that they'd be best off constructing their own method for network-communication. Everyone that has struggled with the glorious AppleTalk knows that they didn't do a great job. Now they have realised that it's better to use an already working technology that someone else created instead of poorly reinventing the wheel.
"Networking on a Mac is built on the same technologies used by PCs."
They also reveal amazing means of medias you can use on your mac:
..."you can also swap files via data CD, floppies or Zip disks."
10. It's beautiful
Apple emphasises that all their products are masterpieces of design. Their problem is that their focus on design hinders them from creating ergonomical and practical machines. If you have ever used the small round iMac mouse you have probably too suffered from aches in arm and hand.
"...ergonomic products that are the toast of the design world..."
It wasn't I who brought up the word toast into the debate. On the other hand it was I who drew the paralell to machines looking like plain household machines. Who wants a computer that looks like a remnant from the 70's? You could probably achieve the same state of hallucination that you could by inhaling large amounts of heavy drugs.
So what have we learned from these 10 points that Apple provides for the potential buyer. We have learned that Apple likes to tell their future customers that the mac is built on technology they probably already are using on their PCs. They also lure the extremely naive buyers with words like internet, word-processing and cd-burning.
Please do not be fooled. You have nothing to gain by switching to a Mac. Apple has proved it on their own, with a little help from us.
Considering the fact that gaming and working are the only two plausible applications for a computer, macs are entirely useless. They can browse the internet, but then again, so can cell phones. Some say these are "media computers" having programs designed for media editing and such, but considering that even the mac word processor is a microsoft program, this arguement doesn't have much weight.
Given, they do look cool, but PCs, being upgradable, have far surpassed mac in the 'looks cool' category.
Also, the statement that PCs crash often isn't true. PCs don't just crash, the users cause them to crash. Mac users not able to cope with the fact that PCs are better try to use one, cause it to crash, and blame it on the system. PEBKAC
Rational person: "Wait ten days, then try to say that again."