A cool store found in local malls that carries unique clothing. With a pricetag slightly higher than Abercrombie the store can be labeled overpriced. Their main consumer base consists of middle class suburban kids.
Girl #1: OMG, these Lucky Brand Jeans clothes cost too much. I'm not spending 120 bucks!
A clothing company founded by longtime friends and business partners, Gene Montesano and Barry Perlman. This laid-back California style line sells mainly jeans but also sells active wear and casual outfits. Jeans cost for women around $88 to $148. Same goes for men. The brand usually attracts middle to upper-class teens and young adults.
I just got the new Lola straight jean! Lucky Brand Jeans are so cute and fit so well!