A cool store found in local malls that carries unique clothing. With a pricetag slightly higher than Abercrombie the store can be labeled overpriced. Their main consumer base consists of middle class suburban kids.
Girl #1: OMG, these Lucky Brand Jeans clothes cost too much. I'm not spending 120 bucks!
Girl #2: Wow, that's wicked expensive. Let's buy jeans at AE.