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Personal ad subculture, particularly the urban personal ad subculture of downtown creative failures, as defined in the cult urban novel The Losers' Club by Richard Perez
1. Ain't gettin' no play at work, Ima' join the losers club.

2. Joining the losers club, shhht? I'm already part of that club!

3. Writers, artists, wanabees? ... Naw, I don't play that! That's the losers club!
by David B. Guralnik January 10, 2008