A term used in place of the word "love" when one wishes to express a fondness for something or someone, but wishes to do so in a more superficial or less significant way. It originates from Los Angeles, where it is often used in a carefree way, and allows one to create a false sense of camaraderie or emotional attachment. A feeling stronger than like, but less intense than love.
Jillian: Wanna get a smoothie from Jamba Juice?
Amber: OH MY GOD I WAS TOTALLY JUST THINKING THE EXACT SAME THING!
Jillian: That's why I L.A.ve you, bitch!