When stuck in traffic on the highway, it is the development of an attachment with the lane you are in and the hope it moves faster than the others. Often a plus/minus system of how many cars you are ahead of/behind since the traffic began is used to judge how good your lane picking abilities are. Only the most true lane pride will stick with a lane that goes way into the negatives.
Driver: "This lane sucks, we're like minus 25 since this traffic began. I'm switching into the right lane. It's going faster."
10 minutes later
Passenger: "Fuck, now this lane is going slower. We should have had more lane pride."